other providers were nearing retirement. Additionally, the number of family child
care providers was steadily declining year after year. With limited availability,
especially for infant slots, many parents were left with no options. After the
community meetings, it was identified that the lack of childcare was negatively
affecting many local businesses ability to attract and retain talent. The COVID
period further proved that childcare is essential to workforce development.
While Rock County has proudly been served exclusively by wonderful in-home
family child care providers, there are simply not enough of them. Many working
parents also expressed the desire for center-based care to accommodate
different needs such as extended hours and consistent care over the summer,
holidays, and school breaks. Making the connection between childcare and
economic development, local leaders viewed childcare as essential to
community growth. Furthermore, parents wanted options and a healthy
community would offer both.
After securing the $2.6 million dollar federal grant, the community went to work
on fundraising another $1 million dollars. Of particular interest to the attendees
was how the community raised over $1 million dollars. Sammons shared that
businesses contributed over 60% of all dollars raised and noted the following
contributions:
32 business donors accounted for $756,000
37+ individual donations - $150,000
2 Philanthropist - $325,000
2 Foundations - $99,000
3 Churches - $22,500
3 Clubs/organizations $10,000
The panel shared the funding structure for the project and the details about the
ownership and management of the operations. Kids Rock! is the license holder
and the center opened in June 2025. Attendance has steadily been increasing
each month since opening. About 97 children attend per week in January and
the center employs 33 people (PT and FT). Results from a recent Family Impact
Survey were also shared to understand how the center's opening is impacting
families, businesses, and the community:
Reliability for Employers:
-The #1 challenge families faced before Kids Rock! was a "Lack of availability
and reliability" (55%). By offering different options for working parents, the center
has directly reduced last-minute work disruptions for many families and
improved work-life balance for others.
-78% of parents say Kids Rock! allows them to work full time.
Peace of Mind:
-9 out of 10 parents report significantly lower stress levels since joining the Kids
Rock! family.
Consistency:
-81% reported "Improved reliability and consistency of childcare, which is vital